Pecking order theory

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The pecking order theory suggests that managers choose methods of financing according to a hierarchy that gives first preference to methods with the least potential information content, and lowest preference to the form with the greatest potential information content. The order is usually internally generated equity, followed by debt. Public equity offering is the least preferred.

According to this theory, managers raising additional capital through public equity issuance can sometimes be seen as a sign of desperation, which may be an indication that the management has run out of financing options. This is a negative signal regarding the company’s future prospects.