The specific systematic risk (β) of a project. This can be different from the firm’s cost of equity, and may be more suitable for NPV analysis of a project. The pure-play method is one approach to estimating project beta.
See also: CAPM
The specific systematic risk (β) of a project. This can be different from the firm’s cost of equity, and may be more suitable for NPV analysis of a project. The pure-play method is one approach to estimating project beta.
See also: CAPM
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